Mapping Your Customer Experience

Mapping your customer experience is a critical step for businesses to be able to perform a range of tasks, including defining your product or service, documenting and systemising your business, benchmarking your system or service offering and building out your sales and marketing plans. While it may sound like a marketing task, it is not related solely to marketing and will help provide you and current or future staff with clarity on what you do as a business.

This webinar will focus on:

1. What is the customer experience and what should it include?
2. Customer experience mapping exercises
3. Case study customer experiences across multiple industries
4. Using your customer experience to:
   1. Define your product and service
   2. Systemising your business
   3. Differentiating you from your competitors for your Sales and Marketing Plan

The presenters

Rob Langtry – Facilitating this session is Rob Langtry, Rob is an acknowledged expert in brands, marketing, market access and business development. He specialises in fuelling small business growth based on generating clear positioning, market impact, business growth and profitability and the long-term value of brands. He has been instrumental in the success of a number of start-ups, two of which are now global ‘unicorn’ brands in their own sectors.

To sign up for this webinar please click the website link below where you will be redirected to the page to book in!