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Developing a Sales and Marketing Plan

August 15 @ 10:00 am - 11:30 am


A Sales and Marketing Plan sits within the Business Planning skillset. This webinar is targeted at business owners looking to define their marketing and sales plans for their organisation. While a standalone webinar, participants who understand their product and target market will get the most out of this webinar.

In this Webinar, we will be focusing on:

  • Defining your business product/service and corresponding avatar
  • Defining the marketing and sales channels available
  • Assessing the channels for your business
  • Building a plan for: Marketing and Sales Targets, Branding, Traditional Marketing, Digital Marketing, Sales Activities
  • Understanding basic costs associated with the plan
  • Defining your Monitoring and Reporting Vehicles

This webinar will be done referencing a Case Study Business, with all tools and templates used being made available to participants. The last 30 minutes of the Webinar will be allocated to a Question and Answer session, where participants can pose business specific questions.

This is a Webinar for people from Western Sydney and has a capacity of 50. All attendees will be sent a recording of the session and any take away materials. Upon signup a link will be sent to you to join the webinar. No advanced preparation is required for this event.

Business Connect is a dedicated and personalised NSW Government program that provides trusted advice to help you start, run, adapt or grow your small business.

The presenters

Rob Langtry – Facilitating this session is Rob Langtry, Rob is an acknowledged expert in brands, marketing, market access and business development. He specialises in fuelling small business growth based on generating clear positioning, market impact, business growth and profitability and the long-term value of brands. He has been instrumental in the success of a number of start-ups, two of which are now global ‘unicorn’ brands in their own sectors.

To sign up for this webinar please click the website link below where you will be redirected to the page to book in!


August 15
10:00 am - 11:30 am
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