Pricing and Selling Strategies

Stop Discounting, Start Selling Smart with Strategies

Struggling to price your products or services with confidence? Relying on discounts to close deals? It’s time to shift from guesswork to strategy. This free, interactive sales and pricing workshop is tailored for business owners, sales professionals, and marketing teams who want to build a more profitable, sustainable approach to pricing and selling. Delivered by The Epiphany Group and proudly funded by City of Parramatta, this practical, hands-on session provides the tools and strategies you need to confidently set your prices and sell your value, without relying on markdowns.

What You’ll Learn

• How to build a sustainable pricing strategy for small business
• The psychology behind pricing and how to use it to your advantage
• Ways to avoid discount traps and panic markdowns
• Consultative selling techniques that convert more effectively
• How to develop a 30-day action plan to price and sell with purpose

Who Should Attend

• Small to mid-sized business owners
• Sales representatives and business development professionals
• Marketing and strategy teams
• Anyone responsible for pricing or closing deals

Workshop Agenda

9:00am – 9:30am | Welcome & Icebreaker
9:30am – 10:30am | Pricing Fundamentals
10:30am – 10:45am | Morning Break
10:45am – 12:00pm | Selling Without Discounting
12:00pm – 1:00pm | Lunch Break
1:00pm – 2:00pm | Consultative Selling Techniques
2:00pm – 3:00pm | Sales Strategy & Implementation Planning

By the end of this engaging session, you’ll leave with:

• The confidence to explain your pricing without hesitation
• A clear understanding of value-based pricing and customer psychology
• A practical sales and pricing action plan ready to implement in your business

This workshop is funded by the City of Parramatta and proudly delivered by The Epiphany Group. Venue provided with thanks to UNSW Founders.