Cathy has worked across numerous business, including Bluescope, , Property, Government, Project Management and Education where she supported industries at both base, then management level. It was during the 2008 GFC, however where she found the most inspiration and saw the need to ensure small businesses not only survive but thrive during difficult times. She sees the need for process, planning and analytics to ensure businesses outlasts world crises with innovative, practical solutions. Using her background in Project Management and Human Resources, she has combined her expertise in research and technical writing to support SME’s to understand legislation and compliance and speaks on Project Based Business practices. Cathy is an expert in start-ups, RTO, NFP and NDIS compliance documentation and founded ProActive Confident Solutions in 2009. Her aim is to keep it simple using her expertise to create templates and give support to small business requirements in business planning, policy and process documentation using a practical approach.

With over 15 years of experience in consumer marketing, Fiona is a seasoned marketing professional who excels in managing brands throughout their life cycle. Fiona's career spans across various industries, including over the counter pharmaceutical products, medical devices, optometry and e-commerce. She has a rich array of knowledge and a versatile skill set that is valuable to businesses looking to start or expand their product/service offering. Throughout her career, Fiona has honed her expertise in creating and executing marketing campaigns, strategic planning, digital marketing, content creation, social media management, and market analysis. Fiona has a proven track record of developing and executing comprehensive marketing strategies that drive market share, engage with target audiences, and boost revenue. She has successfully led numerous marketing campaigns from concept to execution, consistently delivering measurable results. Fiona holds a Master of Commerce, majoring in Marketing from Macquarie University, and is passionate about mentoring and empowering businesses to reach their full potential.

Julien is a skilled professional with 15 years of experience across Consulting, Marketing, Digital and Information Technology. After an early career as a Management Consultant working for some of the top consulting firms, Julien launched his first business in 2016, supporting health professionals with innovative services and retailing sports recovery products online. A successful exit in 2020 gave him the opportunity to launch a second business, a marketing agency with a strong focus on sustainability. Since 2020, he and his team have been helping businesses of all sizes define their marketing strategy, implement impactful messaging and generate leads and sales across multiple channels. Throughout his career, Julien has worked with many small businesses and has experienced first-hand the challenges business owners face. This helps him design solutions that take into consideration the limited resources available to small business owners. With the experience of the full company lifecycle, understanding of the levers of growth, and a passion for small businesses and innovation, Julien can help businesses with their challenges related to marketing, sales, digital channels and technology.

Khozaima has a strong commercial background. An astute number cruncher (presenting to CFOs, CEOs and BoDs). His business acumen has been honed both in E&Y and Commercial Multinational Companies. He has a passion to help small businesses break through the glass ceiling and achieve their full potential. This may be through brainstorming ideas, to better credit and inventory management or a simple disciplined approach of KPIs, goal setting and strategic business planning. Khozaima has been independently consulting since 2012 and specializes in small to medium sized businesses in the following areas; Developing Business Plans, Business transformation, Commercial and financial due diligence, Financial modelling and forecasting, Overall brainstorming of Business strategy, Process review and improvements, Strategic and IT reviews.

With CEO-level experience at a national chain of restaurants and over 30 years of exposure in the hospitality industry, Roman transitioned from the C-Suite to become a consultant, quickly identifying a significant gap in the sector. Now leading BalanceMyBooks.com.au, Roman oversees a team that provides comprehensive bookkeeping services far beyond the basics. His focus includes weekly reporting on key performance indicators such as profit margins, labor costs, cost of goods sold, and service benchmarks. With decades of experience in the hospitality industry, Roman has developed a deep understanding of the unique financial challenges that restaurants and similar businesses face. The goal is not only to maintain accurate financial records but also to empower operators to understand their financial health, enabling them to thrive in a competitive market. Passionate about supporting hospitality businesses in achieving their financial goals, Roman is eager to leverage extensive experience to elevate operations and drive success.

Samantha Nicolson is a dynamic digital marketing strategist known for her transformative work with small to medium-sized Australian businesses. Samantha’s expertise lies in developing high-conversion social media strategies and compelling organic content, empowering business owners to grow their audiences, increase their profitability and expand their visibility. This work incorporates social media profile makeovers, the crafting of effective content plans, and the provision of technical advice across all forms of social media content, as well as comprehensive content development and creation. She works closely with businesses to develop detailed customer personas that inform a robust and cohesive approach to every aspect of their digital presence. Samantha excels in email marketing, local SEO, Google Business Profile setup and ongoing optimisation to enhance online visibility. Samantha leverages her background in corporate banking, auditing, risk management and compliance to execute data analysis and map out customer journeys that align action plans with business priorities. With a BA Honours in Finance & Marketing and professional development in digital marketing, social media marketing, paid ads, copywriting, and email marketing, Samantha is a trusted advisor for businesses across the digital landscape.