Sales Training Program

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Who is this training aimed towards?

The Sales Training Program is typically designed to cater to those seeking to enhance their skills and knowledge in various aspects of sales, regardless of their level of experience.  The goal of a sales training program is to provide participants with the tools and insights needed to excel in ever-changing and fiercely competitive markets.

Those who are newly entering the sales field benefit from foundational concepts such as effective communication, product knowledge, and prospecting techniques. Those with moderate experience can focus on refining their sales strategies, understanding customer psychology, and mastering negotiation tactics. While those who are advanced in sales  can delve into leadership development, team management, and strategic planning to drive organisational growth and achieve a competitive advantage. 


Business Coaching

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How it helps

The Epiphany Group sales training program can help companies  increase revenue, improve customer relationships, and stay competitive in their industry and can be tailored to your companies needs by:

  • Improved Sales Skills: Focusing on enhancing the sales skills of employees, including prospecting, negotiation, closing deals, and relationship-building. This leads to more effective sales teams who can secure more business for the company.
  • Increased Sales Revenue: Equipping salespeople with better skills and techniques, companies can expect to see an increase in their sales revenue. Improved sales strategies often result in higher conversion rates and larger deal sizes.
  • Stronger Customer Relationships: Emphasising the importance of understanding customer needs and building strong relationships. By fostering better connections with customers, companies can improve customer satisfaction and loyalty, leading to repeat business and referrals.
  • Adaptation to Market Changes: Incorporating strategies for adapting to changing market conditions and customer preferences. This flexibility is essential for companies to stay competitive in dynamic industries.
  • Consistency in Sales Approach: Emphasising standardised sales techniques and approaches across the organisation. This consistency ensures that all sales teams are aligned with the company’s goals and messaging.


Program outline

Module 1: Relationship management
  • Current Work Challenges 
  • What Relationship Management looks like 
  • Becoming a Trusted Advisor 
  • Representing Organisational Values 
  • Preparing for Communication 
  • Starting a Relationship 
  • Creating a Relationship Plan 
  • Progressing to Partnership 
  • Being a Partner
Module 2: Sales and Sales Team Management
  • Characteristics of an exception sale 
  • Challenges of planning, preparing, delivering and winning a sale 
  • Sales Team Psychology 
  • Understanding and Building a Client Profile 
  • Crafting your sale 
  • Preparing for questions and objections 
  • Documenting the process
  • Following Up
Module 3: Sales Analysis
  • Putting together the right team 
  • Team Dynamics 
  • Preparing the background 
  • Research and Analysis 
  • Strategic Analysis 
  • Relationship Analysis 
  • Overcoming Barriers 
  • Competitive and Market Awareness 
  • Client Sales Team Analysis 
  • Key reasons to win sale 
  • Presentation and Preparation

Need a bit more time to think?

Flexible delivery options

Our programs are delivered in a range of different formats to suit your business and situation. With group public intakes or bespoke contextualised sessions for your business, our team will work with you to find the delivery method to help you get the most out of the sessions.

Contextualization can include ensuring certain topics key to your business are included, adding in new modules to cover specific areas and highlighting real-world examples relevant to the day-to-day experiences of your team.

Get in touch to see how we can tailor the program to your needs.