General Manager Program

Please register your interest for the forthcoming April program.

Ready to take the next step?

Continued learning for Senior Leaders

Are you the next Executive?

Intended for ambitious Executives who prioritise professional development, our General Manager Program is designed to elevate your leadership skills and to drive commercial performance and growth.

This program will enhance your management credentials, and refine your business skills. It will give you the confidence vital to respond to current challenges and prepare for future ones.

The General Manager Program is an extension of your current executive-level skillset. We are passionate about re-engaging you with your career aspirations and goal while motivating, inspiring and helping you to broaden your perspectives and leadership designs.

If you are looking to be a market leader, drive business growth and set yourself and your business apart from the rest, then this is the program for you.

Ready to be the next success story?

Training for General Managers and Business Leaders

This program is designed to take you through the full scope of what it takes to run a business. The General Manager Program covers the fundamentals of driving performance for a business, marketing, sales, people and culture, and finances.


Upon completion of the course, you will be a complete business leader. You will have obtained the foundations in the broad skillset required to run a business. You will have gained comfort and knowledge surrounding how to handle the common challenges faced by a business leader.

Program Outline

To help you become a well-rounded general manager and leader in your business we have designed a range of modules to cover during the program. These modules take you through the entire suite of skills needed to understand how to build performance and manage a business, to get the best out of your people and processes.

Module 1: Theory of Management

Delve deep into the fundamental role of a leader in today’s ever-changing environment. Understand who you are as a leader and what additional skills and commercial knowledge you need to maximise business growth.

Module 2: Developing Business Performance

Create the foundation required to drive business performance. Become familiar with the success principles of strategic planning, that will enable you to drive change and transformation.

Module 3: Customer Experience Excellence

Learn the importance of integrated sales and marketing efforts, plus the key drivers for a successful brand. Gain understanding of marketing and communications strategy, including the digital space to set your business apart.

Module 4: People and Process

Explore people management techniques that will help your organisation meet goals and strategic objectives. Learn the key elements of project management and putting the right processes in place to ensure the success of your team.

Module 5: People and Culture

Learn how to inspire, mentor and coach your team. From attraction and recruitment to retention and separation, the right people management strategy is crucial to the success of businesses of all sizes.

Module 6: Finance Management

The success or failure of every business lies in the fundamentals of its financial performance. In this General Manager Program you will become competent in the key accounting and corporate finance strategies needed to identify and mitigate commercial risk.

Need a bit more time to think?

Flexible delivery options

Our programs are delivered in a range of different formats to suit your business and situation. We offer public group intakes or bespoke sessions for your business, where our team will work with you to find the delivery method to help you get the most out of the sessions.

Contextualisation can include ensuring certain topics key to your business are included, by adding in new modules to cover specific areas and highlighting real-world examples relevant to the day-to-day experiences of your team.

Get in touch to see how we can tailor the program to your needs.

“With over 25 years in the industry and as someone who has attended numerous management training courses throughout my career, I can confidently say that the GM program by The Epiphany Group I recently attended was ahead of its time. The course provided a comprehensive overview of modern management practices, from effective communication to strategic planning, and everything in between.

Their instructor’s extensive experience in the industry gave them a unique perspective that they shared with the participants, providing valuable insights and practical tips. They were approachable and always willing to answer questions and provide guidance. But what really set this course apart was its emphasis on innovation an adaptability. Rather than simply teaching us how to manage in the present, the course encouraged us to think creatively and anticipate future challenges.

I left the training feeling inspired and equipped to tackle whatever may come my way. I would highly recommend this course to any GM looking
to take their skills and business to the next level.”

Jean Marc | General Manager